UI stands for user interface design, and it refers to pretty much everything a user sees when they are viewing a website. It includes the layout of the site as well as all of the visual elements and interactive features that make a website functional. Within a web design company, the UI designer is the person who is responsible for strategizing, organizing, and creating an interface that helps a company reach its business goals.
And in a world where both business goals and technology are constantly changing, it’s not an easy job. Here are a few of the most basic mistakes beginners make when designing a website, according to UI web design services.
Website design should exhibit consistency throughout every part of every page. That means that similar actions and elements look and act the same. For example, if one heading is in 18-point Helvetica, the next heading should also be in 18-point Helvetica. Or, if a link becomes bold when you hover over it, all other links should do the same. Not only is an inconsistent web design confusing and overwhelming for the visitor, it is also just plain ugly. Studies show that as many as 38% of Internet users will leave a website if the layout is unattractive.
- Too much text
Your website content is extremely important for both search engine optimization and visitor engagement. Too much written content, however, can be counterproductive. For optimal usability, a smart web design company will do more showing and less telling. Include just enough text to deliver a clear message without boring your visitors. Bullet points are always better than big blocks of text, and the right picture is always worth a thousand words. If you have far more text than empty space, you’re doing it wrong.
- Failing to optimize for mobile
In today’s fast-paced world, a huge portion of Internet users are surfing the web on-the-go using their smartphones or tablets. In fact, a growing number of consumers only access the internet on mobile devices. Responsive website design means creating a site that immediately adjusts to the size of the screen on which it’s being viewed. So, when a user pulls up your website on their mobile phone, they don’t have to scroll left and right or zoom way out to see the whole page. Every custom website design today should be optimized for mobile use.
- Complex navigation
A strong UI design makes it easy for users to navigate from page to page on a website. They should be able to find the information they need from the moment they arrive on your home page. If the navigation menu isn’t clear or links aren’t properly labeled, users will surely get lost and frustrated.
To avoid these and other major UI design mistakes that could cost your website valuable traffic, hire a professional, experienced web design company to create a gorgeous, functional, and easy-to-use website.