SEO has been and still remains one of the most important aspects of digital marketing. After all, statistics show that about 53.3% of all website traffic originates from organic searches. As a result, it’s important to keep up with SEO as times change. Here are some SEO facts you need to know in 2022.
Page Speed Has Become One of the Most Important Factors
Page speed was introduced as a ranking factor about a decade ago. This factor keeps on being one of the most important ranking factors as we move into 2022. In fact, Google recently rolled out the Page Experience Algorithm. This algorithm change has made page experience a vital aspect of your website’s overall performance. As a result, you can expect Google to focus more on user experience in 2022. This means that websites with good quality content and fast loading pages will keep outranking those with poor page experiences. This is why it’s crucial to always focus on overall page load times as part of SEO.
Content Remains King
While new algorithms are being introduced to focus on page speed and other user experience aspects, Google will still focus on content in 2022. At the moment, the search engine has renewed its efforts and is now using the EAT guide, which basically translates to Expertise, authoritativeness, trustworthiness. This means that the content you post on your website must be able to capture the imagination of your visitors and draw them deeper into the story. So, to ensure that your website still ranks high in 2022, you need to produce new content and update your content so that it’s authoritative.
Video Content Is Becoming a Huge Part of SEO
The optimization of video content has become more important now more than ever. This trend is expected to continue into 2022. You will often find that some keywords are producing more organic video results than ever. This especially applies to the “how-to” searches. It is, therefore, crucial to ensure that your website doesn’t only contain text but video and image content as well.
These are some SEO facts that you should consider for 2022. It’s also important to ensure that you don’t forget to look into the technical health of your website, its backlink profile, and crawlability. This will still be important for SEO. If you want to find out more about optimizing your website for SEO in 2022, contact us today for a consultation.