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Search engine optimization (SEO) is one of the main tools that businesses can use to get recognized and increase their online traffic. Google is undoubtedly the most popular search engine. In fact, according to Impact, Google accounts for over 79% of all global desktop traffic. As businesses use Google to reach out to new clients, they need to avoid the following pitfalls that would cause penalties.

Avoid Using Dubious Content Links

One of the main reasons businesses are fined by Google is because of dubious links. When a content user shares information from your site, you get a link. When one gets dubious and spammy links, they are likely to get penalties from Google. It’s best to check your website often for spamminess.

Boost Your Trustworthiness

It is important to ensure that your business appears as a legitimate business by containing relevant information. One of the requirements for your business to be listed among legitimate users is to have an address and contact information for your company. With the presence of the physical address and contact information on the website, potential clients can easily trace your business.

Don’t Overuse the Keyword

When working with an SEO company, ensure that you do not overuse the keywords. Overusing the keywords is against Google policies. When the keyword is overused, it can easily affect one’s SEO rating. Instead of overusing a keyword, one can use alternatives and diversify the words that people could search. Keyword stuffing makes your website spammy. On average, keyword density should be no more than 2-3%.

Avoid Plagiarism

Plagiarism is one of the biggest offenses on Google and other search engines. It is important to ensure that your content is original. Plagiarism is a serious offense that is heavily penalized by Google. Ensure that your SEO company provides original content.

Don’t Overuse Anchor Text

Anchor text is a word or phrase that, once clicked, leads you to a different site. It is one of the best ways to increase traffic to your website. The overuse of the anchor text can lead to penalties. The anchor texts should be uniformly distributed.

One of the main ways of finding out if you have a penalty is by reviewing your website. Google has an algorithm that is able to detect various breaches on your website. You can know whether you have any penalties by visiting the Google search console, too. However, it’s best to hire a reputable SEO company that understands these penalties and will only work to ensure your website is trustworthy and ranks well. Contact us today!