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It’s no secret that SEO is more important than ever for businesses looking to reach new customers online. But all too often, business owners put all their focus on getting their website ranked well in Google and forget about optimizing their site for their local community. Here are five reasons why your local SEO should be a bigger priority for you this year.

1. Most People Search for Businesses and Services Near Them

When people are looking for a business or service, they’re more likely to search for something close to them. In fact, according to Nectafy, 88% of consumers who conduct a local search on their smartphone visit a business soon after. So if you’re not ranking well in local search results, you’re missing out on a lot of potential business.

2. Local SEO Is Less Competitive

Compared to national keywords, ranking for local keywords is much less competitive. That means you have a better chance of reaching the top of the search results with fewer links and less effort.

3. Local SEO Can Help You Stand Out from the Competition

If you’re competing against other businesses in your area, local SEO can help you stand out from the competition. By optimizing your website and creating locally relevant content, you can show potential customers that you’re the best business for them to work with.

4. Local SEO Can Increase Your Conversion Rates

When people search for a business or service in their area, they’re more likely to be ready to buy. That’s because they’re already looking for something specific, and they know what they want. As a result, local SEO can help you increase your conversion rates and get more leads and sales from your website.

5. Your Local SEO Can Help You Rank Higher in Google

One of the main benefits of local SEO is that it can help you rank higher in Google. When you optimize your website for your local community, you make it easier for Google to understand where you’re located and what you offer. As a result, you’re more likely to appear in the search results when someone in your area is looking for a business like yours.

Don’t forget about your local SEO if you want to take your business to the next level this year. By optimizing your website and creating locally relevant content, you can reach more potential customers and increase your sales and profits. Looking to improve your local SEO? Contact us today to learn more about our services.