In today’s competitive business environment, it’s critical for small businesses to have a well-constructed online presence. Whether your company focuses on eCommerce or delivering bespoke products to a local clientele, having information online about you and the products and services your business offers gives customers an easy way to find out more about what you have going on. Read on for our favorite techniques for improving your web presence from social media to local SEO.
1. Use the Right Keywords
Keywords are the name of the game when it comes to online searches. Customers find your company by searching using specific words related to the goods and services you produce or offer. Websites that rank well in Google searches typically have content that includes the most searched for keywords. Google’s Keyword Tool is a free tool you can use to get started with SEO.
2. Don’t Go Overboard With Keywords
In the past, marketers advised business owners to include as many relevant keywords as possible in their content. Google changed its rules and now penalizes sites with excessive and illogical keyword use. Your goal is to create a website that reflects the character of your business and accurately presents what you have on offer. The best way to do that is to create rich, interesting content that’s relevant for your clients and customers — both potential shoppers and individuals you already have a business relationship with.
3. Use a Variety of Content
Adding articles, blog posts, videos, podcasts and infographics to your site is a great way to up your SEO game. Not only will you have more places to include keywords in creative ways, but many entrepreneurs also find that having a variety of media on their site greatly improves client engagement.
4. Get On a Content Schedule
The more content, the better when it comes to staying on top of your clients’ minds. Consider setting up a regular content publishing schedule to ensure a reliable supply of new articles, blog posts and more.
5. Don’t Forget About Social Media
Include relevant keywords in your social media copy. Many younger customers use social media as a way to find new products, giving you a great way to reach new potential clients.
A good digital marketing plan is essential to developing your web presence, and mastering the Google search game is a critical part of that — more than 79% of all global searches that take place on desktops are run through Google’s search engine, making it critical to think about local SEO and analytics when creating your digital marketing plan.