Coming Soon Pages

The web is filled with “Under Construction” pages, usually with small graphics of construction signs and traffic cones. The web has moved on and designs have improved dramatically. Designers are using these pages to make an impact and to provide more relevant and interesting information about what’s coming.

A Coming Soon page is used to get the attention, and ideally the email address of your visitors, and let them know that pretty soon you are going to be launching your new web site. It’s similar to putting up a billboard, where you have a very short period of time to engage your visitors, give some information and let them know they’ll be missing out if they don’t come back. And teaser pages are not just for new sites either. If you’re going through a re-design of your site you can use them to let your visitors know “I’m still here, just re-decorating” and will be back with something new and exciting.

So what are the main characteristics of a successful coming soon page?

• Obviously, it should show you’re branding.
• It should include a form where visitors can sign up to get notified when your new site will launch.
• It should give a brief overview of what’s coming.
• It should create a level of intrigue. Why should I as a visitor come back to this page if you have nothing to show me now?

To conclude, the main focus when designing your coming soon page is to engage your audience and have them talking about you before you even launch!

Here is an example of a coming soon page for a new client of ours: