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What can Search Engine Marketing do for me? That is the question that I get constantly and a truly valid one at that. You are a small business with a limited budget, but your business is doing ok so why spend the extra money on Search Engine Marketing when you have other higher [...]
I read this article on another website recently and found the information very important and relevant for people to know as most people in the general public do not understand what Google looks at and how they calculate rank and positioning. And if certain things are done wrong they may if they do not follow proper rules [...]
In Part One of this series we explored the issues found related to unclear call to actions on your landing page. This week we will explore the next step which would be: “Too Many Choices – What do I do Next?”.
Too many choices on a landing page can cause paralysis. When the user can’t find the [...]
I recently attended a webinar concerning some common and often deadly sins of landing page design and more importantly how to correct them. First off, how many times have you heard or have said, “it doesn’t matter” or “why should I care?” when it comes to the layout of your landing page? Well, it matters A LOT. [...]
