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What can Search Engine Marketing do for me? That is the question that I get constantly and a truly valid one at that. You are a small business with a limited budget, but your business is doing ok so why spend the extra money on Search Engine Marketing when you have other higher [...]
On the web most people have the attention span is of a light match and most don’t want to read War and Peace on a website. Instead it is recommended to write in what’s called inverted pyramid style which is used by newspapers, with headline first and then the detailed information below. Given what was [...]
In our continuing series on landing page design sins we next talk about asking too much information on forms. A lot of times too much information is being asked for that although may be valuable for you, have no value what-so-ever to the visitor who is asking, “Is this information necessary”? For example asking the [...]
In Part One of this series we explored the issues found related to unclear call to actions on your landing page. This week we will explore the next step which would be: “Too Many Choices – What do I do Next?”.
Too many choices on a landing page can cause paralysis. When the user can’t find the [...]
I recently attended a webinar concerning some common and often deadly sins of landing page design and more importantly how to correct them. First off, how many times have you heard or have said, “it doesn’t matter” or “why should I care?” when it comes to the layout of your landing page? Well, it matters A LOT. [...]
